X8
Animus x Anima

THE FIRST PRODUCT-DESIGN PROJECT DEVELOPED BY X8 CREATIVE, IS AN EYEWEAR COLLECTION DESIGNED BY PETRA EKBORN WITH WILLOW SMITH AND HARRY HUDSON AS THE FACES OF THE CAMPAIGN. THE PROJECT IS INSPIRED BY PSYCHOANALYST CARL JUNG’S ANIMUS AND ANIMA, A THEORY IN ANALYTICAL PSYCHOLOGY THAT DESCRIBES THE FEMININE AND MASCULINE DUALITY OF OUR UNCONSCIOUS MINDS.